Like any organization looking for new members, the
Alexian Brothers selected a professional music video producer (of Madonna's work, no less) to put together recruitment ads for the order. The order traces its history back to the Middle Ages, but currently has a worldwide membership of 37, of whom the median age is a spry 65. The ads have been running for a month or so now on channels as disparate as MSNBC and the Golf Channel.
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